Appstock at CHINAJOY 2026 · Shanghai

See what’s next.
Talk about what’s now.

Shanghai

July 31 - August 3

ChinaJoy is where the gaming world comes to see what's next. We're here to talk about what's happening right now-

in the supply chain where publisher revenue and advertiser returns are actually won or lost. The mobile ecosystem is at an inflection point. SDK networks are fighting for share of voice. Brand advertisers are pushing into gaming inventory. And on both sides of the supply chain, the decisions that matter most are happening further down the stack than most people are looking.

We think there's a better way to build.

What we want to talk about

The power imbalance.
The biggest players in mobile are building ecosystems that work well for them. Worth knowing where your interests align with theirs, and where they don't.
Looking beneath the surface.
Most publishers optimise what they can see. The bids you're not winning, the demand that never reaches you, the revenue left in the stack -
that's where the real opportunity is.
Brand demand is here.
Brand advertisers are pushing into mobile gaming. Publishers who learn to work that demand within their existing stacks are seeing the difference.
Is yours ready?